BYRAM, Conn. (May 15, 2020) –
Since launching in April, chckrd, the subscription-based social app with
a racing-only attitude, has been attracting motorsports enthusiasts
from all levels at an exponential rate, and although the app welcomes
racers and fans across all disciplines of racing, the chckrd team has
been working hard to capture the attention from everything on dirt.
Led by chckrd Founder and Crew
Chief, Chris Muller, the app’s team is building relationships with
premier dirt track facilities from around the world. Determined to
create a trickle-up economic effect, “The chckrd Model” seeds the racing
community through individual subscriptions which accumulate and produce
larger purses. When tracks meet specific thresholds in terms of a
following, chckrd sponsors “The People’s Purse.” While providing a
concentrated, noise-free, social platform is important, the chance to
give back to motorsports is equally vital to chckrd’s mission statement.
The chckrd story has been
actively shared on the airwaves with Muller being featured, or already
featured on many of the internet’s most popular dirt-related podcasts.
“Podcasters are super
important to racing and their passion and energy are infectious. It’s
really fun talking racing and getting the chckrd message out there. I
love doing podcasts,” said Chris Muller.
Despite the ongoing social
distancing guidelines as the result of COVID-19 preventing many of the
country’s facilities from opening their gates, Muller believes there is
an unfortunate/fortunate opportunity for tracks to push chckrd and
chckrd’s mission, as fans are desperate to find new ways to scratch the
racing itch and support the sport they love so much.
“While we wish this pandemic
never happened and feel for everyone affected by it, the fact is it’s
amplified one of the founding reasons we built chckrd. Big social is not
only noisy but it can become emotionally draining. With the chckrd app,
people can take a mental break and fall into nothing but racing.”
Launched in April of 2020,
chckrd was developed for the sole purpose for which it was intended,
motorsports. The subscription-based app gives the motorsports community a
racing specific social platform to share information pertaining to
everything on wheels. After subscribing and building a profile, users
have the availability to join a variety of groups specific to their
racing interests. In addition, members ultimately benefit racing, as
portions of their subscription is designated to increase monthly purses.
chckrd is currently available in the Android and Apple Marketplaces.